The platform is rolling out a fresh option that enables them to lessen the volume of artificial intelligence-produced media appearing in their streams. This initiative comes as the company disclosed that it presently contains over 1 thousand million content made with AI.
Trial and Implementation
This change is undergoing trials over the coming weeks before a widespread rollout. This shift comes amid a rise in AI-generated material, spurred by emerging AI video creators.
The Broader AI Trend
Studies have shown that nearly 10% of the fastest-growing content creators on another major platform only show content made by AI. A considerable share of this content is deemed mass-produced AI material, a label for inferior, bulk-generated content that is frequently absurd or dreamlike.
“We know from our community that many people appreciate content produced via AI tools, from AI artwork to educational videos, and we intend to give people the option to see more or less of that, depending on their own preferences,” said a spokesperson.
Scale of AI Content
The platform shared that there are presently over a billion videos on its network identified as artificially created. Overall, in excess of 100 million pieces of content are uploaded to the app daily, making AI content a relatively small portion of its complete catalog.
User Control Features
Viewers will be able to reduce or increase the volume of AI content they watch by opening the “manage topic” option in the application and picking AI-made media. Other topics that are already be adjusted under the filter cover politics, fashion, aesthetics, and movement.
Platform Guidelines
The platform’s guidelines require creators to identify lifelike artificially created content, and it prohibits harmful deepfakes of well-known individuals or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
In addition, the service will henceforth add an AI-generated label to content created with its own AI tools, or identified by an collaborative effort for identifying artificial media. This step is intended to help prevent users from attempting to bypass the disclosure requirement.
AI Literacy Programs
TikTok is additionally launching a $2 million awareness program for experts and institutions to produce educational content about using AI responsibly. This initiative will support charitable organizations specializing in educating computer science.
Moderation Strategy
The video-sharing app has justified its safety measures, following controversy over plans to cut jobs for a large number of safety staff in the UK. It is expected to reduce hundreds of positions in its user protection team in the UK capital, with worker representatives and online safety experts raising concerns that staff are being displaced by machine-led review.
A senior executive stated that people-led review would continue to be important, but AI can shield workers by eliminating the most harmful content ahead of it gets reviewed by staff. TikTok stated a 76% decrease in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its AI tools.
It is vital to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s very important to reduce exposure to dangerous material as swiftly, which is where a significant AI assistance is proving valuable work at speed.”
